We Are
Trickle

We are a close-knit team who really do live and breathe our principle value, ‘People First’

We do everything we can to make sure we listen to each other, adapt to fit everyone’s needs and help each other be the best we can be.

Have a look at Trickle’s Instagram page to take a peek at what goes on behind the scenes.

Paul Reid
CEO & Founder

Founder and CEO Paul Reid’s strengths are in software product creation and scaling successful businesses around those products. Paul previously founded an international software business (Sigma Seven), which became the sector’s UK market leader before acquisition by a FTSE 100 company. His experience of tackling the cultural and business challenges in establishing, scaling and then integrating an SME into an organisation of 70,000 people is what led to the concept and formation of Trickle.

Ross Dempster
CTO & Founder

Co-founder and CTO Ross Dempster has a simple goal of producing software that he describes as “simple and beautiful”, an area where his passion was core to Sigma Seven’s product becoming the market leader in its field. Ross’ main responsibilities are ensuring the scalability and performance of the Trickle platform.

Ed Henderson
Principal Front End Engineer

Principal Front End Engineer, Ed Henderson has over 20 years' experience in full stack design & development over 7 generations of web technologies in the UK, Europe, USA & China. Ed handles the Front End performance and development of the Trickle app.

Marcella Peacock
Head of Marketing

Head of Marketing, Marcella Peacock worked for several years in London-based creative agencies and on returning to Scotland has worked as an in-house marketer for financial institutions as well as SAAS businesses. Marcella helps to bring together our strategic marketing plans and deals with our ongoing activity including; events, PR, online marketing and more.

Mark Ketteman

With over 25 years experience in the technology sector, Mark has held a number of senior leadership roles including Director, Owner-Investor, Chief Executive Officer and more. He brings strong enterprise level sales experience across a number of go-to-market strategies, both in the UK and internationally.

Paul Reid
CEO & Founder

Founder and CEO Paul Reid’s strengths are in software product creation and scaling successful businesses around those products. Paul previously founded an international software business (Sigma Seven), which became the sector’s UK market leader before acquisition by a FTSE 100 company. His experience of tackling the cultural and business challenges in establishing, scaling and then integrating an SME into an organisation of 70,000 people is what led to the concept and formation of Trickle.

Amanda Kerley
COO

Amanda Kerley’s background is both business and coaching, both highly-suited to her role as COO, which requires communicating the business’ needs to the team as well as nurturing the growth of Trickle. Day to day this translates as keeping the team on track with the organisation’s goals, whilst also ensuring they are happy in their work through an employee-led approach. And as Trickle’s growth journey is so fast-paced, Amanda works closely with Paul to ensure the framework is scaling up as seamlessly as possible.

Andy Miller
CCO

As Chairman of Trickle, Andy Miller’s connection to CEO, Paul Reid, goes back to when his company bought out Paul’s company, Sigma Seven. But as the acquisition then grew, so too did Andy’s frustration with staff turnover. Which is why Trickle’s employee-led approach offered a sound business appeal. Andy’s role within Trickle is as a hands-on Chairman to the company, and he is part of the growth story of the app right now, so plenty of involvement in the business’ development.

Ross Dempster
CTO & Co-Founder

Ross Dempster has a BEng (Hons) in Computer Science & Electronics, a subject he has been invested in since secondary school. He joined CEO, Paul Reid, at Sigma Seven, so their shared history is very much part of Trickle’s formation. As well as being Trickle’s CTO, Ross is the principle architect for the app’s SaaS platform and its supporting infrastructure. He has had published software released by PC Magazine and his “passion for excellence” is central to the fundamental product that is Trickle.

Luciana Fico
Head of Product

Luciana Fico has a BSc with Honours in Computer Science and worked as a Demonstrator for a university after graduating. She then went into web development for a specialist entertainment agency before joining Trickle in the same role, in 2020. As Head of Product in 2023, Luciana’s average working day involves looking after the development team, remaining hands-on with programming of the app, and overseeing the website team. She is also heavily involved with both the UX and UI of Trickle.

Cassandra Pryde
Senior Customer Wellbeing Manager

Cass Pryde has both an undergrad in Business Management as well as a postgrad in Counselling & Psychotherapy, both of which are highly-suited to her role as a Senior Customer Wellbeing Manager. Cass describes every day at Trickle as being very different, requiring her to turn her hand to what the business needs. This includes anything from checking in with customers, signposting them to useful resources including features the app offers to fulfil their organisation’s objective.

Victoria Mackie
Senior Customer Wellbeing Manager

Victoria Mackie's first-class Management training is an essential element of our Customer Wellbeing team. Her focus has always been on the importance of organisational culture and its impact upon employee experience, so Victoria's genuine understanding of this is highly-suited to Trickle's purpose. Her additional experience in large corporate environments combined with a dedication to putting herself into Trickle's customers' shoes helps us deliver our award-winning app.

Tom Purcell
Sales Manager

Tom Purcell’s background is in economics and maths which led to a career in logistics and ultimately sales, both of which involve customer solutions as well as business development. Sectors he has experience in range from pharma to aerospace, retain and tech. Tom made the move to Trickle to step away from the inflexibility of working for a large organisation and help support the growth of a start-up instead as it works toward a commercial balance of public and private-sector customer bases.

David Mee
Consultant

Rachel Davies
Marketing Manager

Rachel Davies has an MSc in Digital Marketing Leadership and worked with various agencies on their digital team, running the performance department side (PPC/SEO). She moved client side in 2020, to a fintech company as a Marketing Manager, before joining Trickle in the same role, in 2022. Rachel’s role in the organisation is highly integrated with both sales and business development, with the marketing department’s multiple initiatives being a crucial part of Trickle’s growth story.

Freya Faulkner
Team Operations & Support

Freya Faulkner’s literary and artistic background brings creativity to her Team Ops role. Combined with her passion for working with people & businesses alike, Freya’s support of the Trickle team is holistic and positive. And her 15-year commercial background within advertising means the team operations support as proactive as it is strategic, and her role bridges many departments within the organisation. Freya’s approach helps Trickle to deliver empowerment and engagement to all its customers.


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Tim Booth
Data & Front End Engineer

Tim Booth's science background (he has a Physics PHD) is the perfect fit for Trickle customers such as the NHS. Combined with his passion for website and app development, Tim's typical day can include implementing new features, improving/debugging current code or rolling out the data strategy of the company. He is also instrumental to building the app's user features as well as upgrading the technology to help keep customers stay informed of useable insights with tangible benefits.


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Tim Booth's science background (he has a Physics PHD) is the perfect fit for Trickle customers such as the NHS. Combined with his passion for website and app development, Tim's typical day can include implementing new features, improving/debugging current code or rolling out the data strategy of the company. He is also instrumental to building the app's user features as well as upgrading the technology to help keep customers stay informed of useable insights with tangible benefits.